Services | Direct Marketing Advantage

The OCT Group is proud to offer an array of services as part of a total solution to implement a successful Direct Marketing Program. Our result-oriented Direct Marketing Programs will help generate leads, develop brand awareness, and build sales.

OCT Group Direct Mail Programs include strategy, program design, database/customer list acquisition or management, complete pre-press, printing, personalization, bindery and mail fulfillment. We also have created the complete solution to provide a targeted Direct Marketing E-mail Program.

The Process

With your input we will create a Direct Marketing Program to deliver your desired results. Whether you are looking to generate leads, develop brand awareness, or create traffic for a special event, we have the solution for you.

The System

• We help you create the strategy and program design.
• We determine the database/customer list that will be targeted for the program.
• We complete the graphic design of the direct mail piece to create the message that will deliver the desired results.
• We coordinate the printing of the direct mail pieces.
• We personalize, bind, sort and mail.

Results

There are many advantages for Direct Marketing. Listed below are Seven Advantages written for the Automotive Advertising Directory by Scott Joseph (April 2001 ).

1. MEASURABLE — Direct Mail is measurable. Compared with TV , Newspaper, Radio, and Billboard, only Direct Mail is truly measurable

2. INEXPENSIVE — Direct Mail is inexpensive. Running a Direct Mail campaign is perhaps the most cost-effective use of your advertising dollar, for two reasons:

a. You are paying only to get your message to those who are genuinely interested, not just to anyone who will listen. It simply costs less to do a laser-precise targeting than a scattershot campaign.

b. Every Direct Mail Campaign should be more successful than your last. Using your responsive analysis data, you should be able to analyze each promotion and make your next campaign even more effective.

3. TARGETABLE — Direct Mail is targetable. Rather than sending a generic message out to the general population, direct mail allows you to specifically target an audience who is interested in exactly what you have to offer.

4. PLANNED — Direct Mail is planned. Think of direct mail as a surgical strike - with every detail of the promotion mapped out ahead of time. The audience is carefully chosen, the message crafted exclusively for that specific audience, and the details are thought through, down to the day of the week that the piece arrives in their home.

5. SECRET — Direct Mail is secret. Your competitor down the road keeps and eye on what you offer, just like you keep an eye on their business. With direct mail, it is a private communication between you and your prospect.

6. CREATIVE — Direct Mail is creative. If you try something creative in most advertising, and it doesn't work - it can be a really expensive error. With direct mail, the simple fact that is is an inexpensive way to advertise allows for more creative freedom.

7. PARTICIPATORY — Direct Mail is participatory. With the exception of the Internet, every other advertising is passive. The audience can listen to radio or TV ads, or glance over your newspaper ad or billboard, but direct mail is the only truly interactive advertising medium available that you can control. That captive audience will read your mailer/offer when they are actively ready to hear what you have to say.

There are hundreds of ways of getting your name and offers out to the general public. Most businesses rely on the "shotgun advertising" methods of billboards, newspaper, radio, and TV. Rather than signing that next advertising contract out of habit, take a moment and reconsider the advantages of direct mail.