| Providing a targeted, personal gift can
make a huge impact. This is a success story of a Southern
California Dealer that was selling a car to a customer who
had bought several cars from the dealer in the past. The customer
(with his whole family) was discussing his children's desire
to visit Disneyland.
The Dealer picked up on this bit of information that might
seem trivial. As a THANK YOU for buying another vehicle, the
Dealer sent the buyer a family season pass to Disneyland.
The cost of the gift was quite pricey…but imagine the impact.
As a result of this special gesture, the customer has committed
to buying from this dealer in the future and has referred
a ton of people! |