OCT Group

Customer/Owner Database Sales Opportunities
	ENTER YOUR DATA
ENTER: Total size of customer database

	SEE YOUR RESULTS
Replacement cost of your database (x $460 average new customer acquisition cost)
Lifetime value (in terms of gross sales for sales and service) of all your customers in your database (x $350,000)
Influencers and future buyers in database (x 2.5 children per household)
Additional selling opportunities beyond original car sold (x 2, 1 additional vehicle in household plus the vehicle sold by the dealership)